PR / Publicity
Research / Analyst
- : Los Angeles
Edelman Digital is in search of an experienced search marketing expert to help manage and drive SEM and paid search programs on behalf of some of the world’s leading global brands. The ideal candidate would sit in either our Los Angeles or San Francisco office.
Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy, creative problem solving and flawless execution. This leads to measurable results for our clients and tangible value for their stakeholders.
We focus on the intersection of culture, commerce and media, assisting brands in leveraging digital, social and search tools to further engage their markets in ways that lead to improved relevance, affinity and preference….and ultimately, revenue. We combine deep digital expertise with Edelman’s incredible communication credentials to create integrated and effective communications and experiences for our clients.
- Oversee the main day-to-day responsibility for search accounts. - Manage day-to-day search marketing activities across multiple search engines including Google, YouTube, Bing but also emerging search engines like Facebook, Twitter, Amazon, Android Market and iTunes App Store. - Help build and train search experts across the west coast region. - Mobilize and motivate account team and junior reports. - Counsel and provide strategic direction on media strategies. - Oversee research, planning and POV development. - Work with industry partners to gain insights and understanding into top trends and opportunities in the search space. - Establish and maintain partner relationships. - Manage multiple facets of client programs including strategy development, campaign execution, and analytics and reporting. - Draft proposals, budgets and timelines for client projects. - Understand online research techniques and methodologies and use them to support development/execution of client campaigns. - Exhibit strong understanding of search platforms, trends, and measurement approaches.
- At least 6 to 8 years of relevant experience. - Expertise in evaluating, negotiating, planning and purchasing online media and have exposure and experience with social, mobile and search media. - A passion for growing a search strategy practice that focuses on paid search media, SEO in conjunction with social media and content strategy. - Experience managing large-scale search programs on behalf of consumer Blue-Chip clients. - The ability to manage the budgets for and interdisciplinary account teams on sizable pieces of business. - Agency experience in managing account profitability, new business solicitation, quality of account service and employee development. - Superior communication skills and ability to counsel clients’ top executive management on online marketing issues. - Interactive development experience is a plus.
Edelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its “2012 Digital Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), A&R Edelman (technology), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information. Edelman is an Equal Opportunity Employer.
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