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Advertising AgencyBrand Marketer
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Full Time
- : Washington, DC , District of Columbia
- : Commensurate with experience
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We are currently seeking a Search Engine Optimization & Pay-Per-Click specialist, to join our awarding winning online marketing team. This is a hands on SEO and PPC development position where you work closely with our client services and internal management teams to execute on SEO and PPC programs. The ideal candidate is an expert in the SEO and PPC world, self-sufficient, possesses excellent time management and multi tasking skills. Day-to-day tasks will include, but not be limited to:- Link building, Google map optimization, directory submissions, content updates, keyword research, site architecture recommendations, meta data optimization and coding optimization.
- Build new and mange existing paid search accounts across multiple platforms, develop PPC keyword bidding strategies, campaign / ad group structures, and develop engaging text ads.
- Build new and manage existing content network, display network and remarketing campaigns while working closely with graphic designers for support resources.
- Setup, optimize and manage PPC/SEO behavioral, demographic, geographic and conversion strategies.
- Closely monitor Analytical data to develop A/B/C testing strategies and push forward new tactics at a rigorous pace in both SEO and PPC.
- Assessing and understanding each clients needs related to SEO/PPC and communicating them to various internal and external stakeholders
- Prepare weekly and monthly SEO and PPC reporting. Provide in-depth analysis of these reports for our clients and internal executive team.
- 3-5 years experience developing national and local PPC campaigns across multiple platforms with extensive keywords and large budgets.
- 3-5 years experience developing and implementing successful, provable SEO strategies. (be prepared to show your work)
- BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science).
- Experience in development of desktop, mobile and tablet SEO and paid search strategies / implementation.
- Excellent verbal/written communication and presentation skills.
- Working Knowledge of HTML / CSS / Javascript.
- Expert in Google Analytics usability and reporting.
- Excellent organizational skills and an ability to manage multiple accounts and projects simultaneously.
- The ability to think outside of the box and find creative, unorthodox solutions when needed.
- Possess a positive, friendly and outgoing attitude with a genuine passion for the SEO and PPC world.
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SEO & PPC Specialist
about:
Blue Bug Digital
