DIGIDAY+ MEMBER EXCLUSIVES
Media
Media buyers don’t want to pay extra for publishers’ first-party data
The premium prices for publishers’ first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet.
Why media companies are still hybrid, four years since the pandemic started
Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal?
From GTC and GDC to Shoptalk: Major industry events put AI on center stage
From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week.
Marketing
Inside marketing’s elusive Quixote quest for digital ad transparency
Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.
How Google’s entry into in-game advertising puts a spotlight on an industry in flux
Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword.
Why Riot Games is scaling back its dream of becoming ‘the next Disney’
Riot pushed too hard and too fast in its bid to evolve beyond games, former staffers told Digiday. It took decades of organic growth for Disney to evolve from a cartoon company into its current form; Riot hired talent from companies like Disney and Netflix to help lead a similar evolution, but hoped they could accomplish the task in a matter of years.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now
This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.
Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.
Media Buying
Ad execs sound off on Amazon’s DSP dilemma
Many ad executives have found Amazon’s DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase.
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
This isn’t your father’s sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.
Dentsu’s incoming data, tech chief discusses how generative AI could shape the future
As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. At least that’s how one holding company head of tech sees it.
Podcasts
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
Research
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
For this latest installment of WorkLife’s Confessions, in which we exchange anonymity for candor, we spoke to a working dad who is a senior executive at a global retailer, about his daily challenges. His core message to any working parent, or soon-to-be parent: find an employer that supports you, fast.
On February 2, brands and retailers including MyTheresa, E.l.f Cosmetics and Alo Yoga launched the first fashion experiences for the Apple Vision Pro, a mixed reality headset from Apple. Nearly two months in, those experiences are getting more sophisticated.
Sunday first launched in 2019 with lawn care products, but has since expanded to pest control and garden products. Founder and CEO Coulter Lewis joined this week’s Modern Retail Podcast.