Struggling Web icon Yahoo has appointed Marissa Mayer as its fifth CEO in as many years, in what looks much like another desperate attempt to turn its fortunes around.
Mayer joins from Google, where she worked for over 13 years and most recently headed up its location and local services. According to The New York Times, she resigned from the her post abruptly yesterday by telephone, and will officially begin work with Yahoo today.
Below, some Twitter reaction to the news from digital media executives.
Kirby Winfield, SVP campaign verification, comScore.
“Look and feel” – yeah, that’s the problem with #Yahoo! #MarissaMeyer #FAIL
— Kirby Winfield (@kirbywinfield) July 16, 2012
Matt Stratz, CEO, Namely.
Mad Ave should hire an official ombudsman just to meet with the revolving door of Yahoo! CEOs.
— Matt Straz (@mattstraz) July 16, 2012
Jeff Lanctot, global chief media officer, Razorfish.
I’m sure Marissa will prove to be great. But why did the board even make Ross interim (presumptive) CEO? Now yet another strategy shift.
— Jeff Lanctot (@lanctot) July 16, 2012
Bill Wise, CEO, Media Ocean.
4 CEO’s later and a market cap that has lost BILLIONS… I hope @Yahoo doesn’t think its a TECH company now… Y! is a MEDIA company! #Yahoo
— Bill Wise (@billwise) July 16, 2012
Jason Hirschhorn, former co-president, MySpace.
and Yahoo moves away from media again…
— Jason Hirschhorn (@JasonHirschhorn) July 16, 2012
Chris Dixon, entrepreneur and investor.
Wow, big win for Yahoo. RT @nytimes Breaking News: Google’s Marissa Mayer Tapped as Yahoo’s Chief dealbook.nytimes.com/2012/07/16/goo…
— chris dixon (@cdixon) July 16, 2012
Bryan Fuhr, SVP, Havas Digital North America.
Good luck, Marissa Mayer. Do the first generation of internet veterans proud. #in
— Bryan Fuhr (@bryanfuhr) July 16, 2012
More in Media
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.