The finalists have been decided for the Digiday Mobi Awards, which honor overall excellence and breakthrough achievement in mobile media, marketing and advertising. Three finalists were chosen in most of the categories, of which there are 14.
R/GA has been nominated more than any other agency for its client work. Having been named a finalist in five categories, R/GA is up for an award in “Best Mobile Creative,” “Best Mobile App for Branded Content,” “Best Mobile App for E-Commerce/Retail” and “Best Mobile Platform Innovation.” The majority of these accolades are due to its work on the Nike account.
In the “Mobi Agency of the Year” category, the finalists are Havas Digital, PHD and Branding Brand. In the “Best Mobile/Social Integrated Campaign” category, finalists include OMD (Hershey), PHD/BBDO (Foot Locker) and Hill Holliday/Cetra (Dunkin’ Donuts).
The full list of finalists is available on the Mobi Awards site.
The winners for these categories and others will be announced at the Mobi Awards gala in New York on September 18.