for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Everyone loves a good 404 page. Once a backwater of Web design, these pages are used to tell site visitors when they’ve reached a broken link. But a good 404 page can inject some unexpected humor and levity into a user experience that’s invariably dull and confusing. Publishers get that as well, and a few have truly upped the ante.
“I think that with anything you make, you should care about all the details,” said Bloomberg chief digital content officer Joshua Topolsky, who helped design one of the more unique 404 pages in recent memory for Bloomberg Politics. “This is just a little thing that we thought deserved consideration. Why not do something fun with it?”
To be sure, Bloomberg Politics isn’t alone. From Complex to Clickhole, here’s a look at some publishers’ more interesting, creative and downright strange 404 pages out in the wild:
Complex layers on the Kanye
Clickhole’s version of the Fail Whale is, well, a Fuck-Up Frog
The New Yorker digs into the archives
Vox: Let us explain
USA Today’s FTW scores on a fumble
Meow you see me, meow you don’t
We see what you did there. Nerds.
Over at the Dodo, unicorns. Obviously
Funny or Die goes for the not-actually-that-funny, low-hanging Al Gore fruit
NPR: Here are some other missing things
Bloomberg outdoes itself
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