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235 Results for ‘ American economy’

Retail Media Rewritten

Media agencies hope to drive down costs as Walmart opens up DSP roster

September 4, 2025
Navigating Economic Instability

Rising gas prices could be the straw that breaks consumer spending

March 24, 2026
The Creator Economy

Why more brands are rethinking influencer marketing with gamified micro-creator programs

March 2, 2026
The Creator Economy

In graphic detail: Inside the creator economy’s M&A boom

August 4, 2025
Member Exclusive

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in

April 8, 2025
The Creator Economy

Dick’s invests in in-house influencers as brands seek control

January 22, 2026
Managing Through Crisis

Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there

June 5, 2025
The Creator Economy

More creators, less money: Creator economy expansion leaves mid-tier creators behind

July 11, 2025
Modern Retail

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

August 15, 2025
Marketing on Platforms

TikTok ad execs are finally talking — just enough to keep Q4 intact

October 22, 2025
The Creator Economy

Advertisers expand affiliate efforts as creator marketing matures

July 24, 2025
The Sports Marketing Playbook

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

May 30, 2025
The Sports Marketing Playbook

Dentsu’s latest deal signals rising holdco interest in NIL creators

August 11, 2025

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