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Electronic Arts has built its own ad server in a renewed push for ad dollars
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70
Results for ‘ Dynamic Logic’
The Programmatic Marketer
Agencies push curation upstream, reclaiming control of the programmatic bidstream
December 10, 2025
Sponsored
How advertisers maximize lead generation during Q5
December 2, 2025
The Programmatic Marketer
The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
March 31, 2026
Agency Culture
The real AI challenge for WPP isn’t scale, it’s control
April 15, 2025
Member Exclusive
Ad Tech Briefing: Containerization moves from concept to competition
June 2, 2026
Marketing on Platforms
‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads
February 17, 2026
Member Exclusive
Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree
April 28, 2026
Member Exclusive
Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang
September 23, 2025
Google on Trial
The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies
May 6, 2025
Sponsored
Why traditional monetization tactics are costing publishers revenue
July 16, 2025
Marketing on Platforms
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
January 20, 2026
Evolving Agencies
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
January 6, 2026
The Programmatic Marketer
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
December 19, 2025
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