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PUBLISHING
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To Tweet or Not to Tweet? Look to Data
Brian Morrissey 02.09.2012
Social media is giving off so much data that it can be used to tell publishers and brands what and when to tweet. 
PUBLISHING
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Thrillist’s Email Empire
Josh Sternberg 02.09.2012
Ben Lerer is proving that a media company for young dudes can be built on that most old-school of social technologies: email. 
AGENCY
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Agency Thing of the Day: R/GA’s Retro Tech
Saya Weissman 02.09.2012
R/GA gets in the wayback machine in their latest video, “Retro Tech.” 
DATA
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Why GE is Betting on Data Visualization
Erika Schnitzer 02.08.2012
Camille Kubie, global brand and design manager at GE, discusses why the brand sees data well beyond ad targeting as a way to connect with consumers. 
MOBILE
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Worth Reading: Second Screen Disrupts Attention from All Content
Jack Marshall 02.08.2012
The second screen is more disruptive than it is complimentary to TV ads, in-app analytics firm Flurry suggests. 
- With Chrome for Android & changes to their privacy policies, Google is paving the way for cross-device ad targeting http://t.co/jVPSj79f
(about 3 minutes ago) - RT @bmorrissey: http://t.co/SbCKcqZp is trying to pull a half-huffpo. can it work? http://t.co/E5hoSOjT
(about 4 minutes ago) - multi-screen targeting: Google Lays Groundwork for Cross-Device Ads | Digiday http://t.co/x8ZOhA4O
(about 13 minutes ago) - Google Lays Groundwork for Cross-Device Ads | Digiday http://t.co/oKdiATun
(about 14 minutes ago) - Google Lays Groundwork for Cross-Device Ads http://t.co/anqrZ4Ba
(about 30 minutes ago)





