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PUBLISHING
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To Tweet or Not to Tweet? The Answer’s in the Data
Brian Morrissey 02.09.2012
Social media is giving off so much data that it can be used to tell publishers and brand what and when to tweet. 
DATA
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Google Lays Groundwork for Cross-Device Ads
Jack Marshall 02.09.2012
New Chrome for Android browser and privacy policies will pave the way for powerful cross-device ad targeting. 
AGENCY
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Agency Thing of the Day: R/GA’s Retro Tech
Saya Weissman 02.09.2012
R/GA gets in the wayback machine in their latest video, “Retro Tech.” 
DATA
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Why GE is Betting on Data Visualization
Erika Schnitzer 02.08.2012
Camille Kubie, global brand and design manager at GE, discusses why the brand sees data well beyond ad targeting as a way to connect with consumers. 
MOBILE
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Worth Reading: Second Screen Disrupts Attention from All Content
Jack Marshall 02.08.2012
The second screen is more disruptive than it is complimentary to TV ads, in-app analytics firm Flurry suggests. 
- Forbes Tries a Half-HuffPo http://t.co/8uFMIrcf #Crowdsourcing
(about 12 minutes ago) - "Why Online Data Isn’t Enough" - Nada Stirratt is the newly minted chief revenue officer at Acxiom - http://t.co/1i25T0aT
(about 12 minutes ago) - RT @danielabadalan: #Google Lays Groundwork for Cross-Device Ads http://t.co/HrCinSU7
(about 20 minutes ago) - Shira Lazar: Stream Queen | Digiday - http://t.co/eyIoaYbl
(about 2 hours ago) - "@joeciarallo: #Forbes says traffic from social networks has jumped 17 fold in the past year http://t.co/m6v2hvhk"
(about 3 hours ago)





