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PUBLISHING
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To Tweet or Not to Tweet? The Answer’s in the Data
Brian Morrissey 02.09.2012
Social media is giving off so much data that it can be used to tell publishers and brand what and when to tweet. 
DATA
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Google Lays Groundwork for Cross-Device Ads
Jack Marshall 02.09.2012
New Chrome for Android browser and privacy policies will pave the way for powerful cross-device ad targeting.
AGENCY
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Agency Thing of the Day: R/GA’s Retro Tech
Saya Weissman 02.09.2012
R/GA gets in the wayback machine in their latest video, “Retro Tech.”
DATA
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Why GE is Betting on Data Visualization
Erika Schnitzer 02.08.2012
Camille Kubie, global brand and design manager at GE, discusses why the brand sees data well beyond ad targeting as a way to connect with consumers.
MOBILE
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Worth Reading: Second Screen Disrupts Attention from All Content
Jack Marshall 02.08.2012
The second screen is more disruptive than it is complimentary to TV ads, in-app analytics firm Flurry suggests.
- Major Media platforms, like Huffington Post, in business to deliver sponsored, biased content: http://t.co/rROcfUfS
(about 34 minutes ago) - Flipping_Pages: The pros and cons of Forbes' blogger network from @digiday | Forbes Tries a Half-HuffPo | Digiday ht... http://t.co/VlW5tqLk
(about 1 hour ago) - Something to keep an eye on: Forbes Tries a Half-HuffPo | Digiday http://t.co/xOX6dtEs
(about 1 hour ago) - Great insight into the mind of a media buyer http://t.co/EvoBStjn
(about 1 hour ago) - RT @derekreesenyc: Why GE is Betting on Data Visualization http://t.co/b0oIqdi2
(about 3 hours ago)