Facebook claims over 250 million mobile users and one of the most engaging, popular apps around. Yet the company carries no mobile ads. 
Social media is giving off so much data that it can be used to tell publishers and brand what and when to tweet.
New Chrome for Android browser and privacy policies will pave the way for powerful cross-device ad targeting.
R/GA gets in the wayback machine in their latest video, “Retro Tech.”
Camille Kubie, global brand and design manager at GE, discusses why the brand sees data well beyond ad targeting as a way to connect with consumers.
The second screen is more disruptive than it is complimentary to TV ads, in-app analytics firm Flurry suggests.
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