Netflix has famously shied away from advertising. But as it moves into original content, now might be the perfect time to change that thinking. 
Camille Kubie, global brand and design manager at GE, discusses why the brand sees data well beyond ad targeting as a way to connect with consumers.
The second screen is more disruptive than it is complimentary to TV ads, in-app analytics firm Flurry suggests.
Even great apps need to be discovered. Through neglect or indifference, Apple’s fumbled the ball on making it easy for people to find new apps.
Share your opinions about your industry and the current state of digital content consumption, as well as your projections for the future.
10 Pinners to follow on Pinterest, Twitter addiction and more in The Feed.
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