Search Results for: AOL
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Forbes Tries a Half-HuffPo
Josh Sternberg 02.08.2012Under Lewis D’Vorkin, Forbes is trying to turn its site into a publishing platform with a mini-militia of content contributors. Will it work?
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Why Online Data Isn’t Enough
Brian Morrissey 02.07.2012Acxiom’s Nada Stirratt sees offline data as a way to verify the good from the bad in the reams of online data being collected today.
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Worth Reading: Will Facebook Dominate Brand Advertising?
Brian Morrissey 02.06.2012Matt Straz, founder of Namely, says that Facebook has the opportunity to be the dominant engine of digital brand advertising.
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Is Yahoo Serious About Right Media?
Brian Morrissey 02.03.2012Yahoo’s got a new deal with AOL to use the Right Media Exchange. New Yahoo ad-trading boss Brian Silver thinks critics have it wrong about Right Media.
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HuffPo’s $30M Bet on Streaming Video
Josh Sternberg 02.02.2012AOL introduces the Huffington Post Streaming Network; a $30 million streaming video experiment.
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AOL Still Betting on Patch
Josh Sternberg 02.01.2012Tim Armstrong’s plowed $160 million into Patch, the AOL network of local media sites. Judging from his tenor, he’s not about to pull up stakes anytime soon.
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Jim Bankoff’s Second Act
Josh Sternberg 02.01.2012The former AOL exec wanted to build a digital media company there based on passion media. Now he’s trying again with Vox Media.
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Publishers Should Embrace Small Ball
Brian White 01.27.2012It’s important for publishers to look for ways to build their ad businesses without necessarily carving out new space for ads.
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Tidying Up the Web
Brian Morrissey 01.24.2012The Web’s awash in a riot of ads, links and content. There’s hope that the Webpage can be rethought to present content and brand advertising more beautifully.
