Search Results for: AdMeld
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Counterpoint to Google: Open Isn’t Neutral
Brian Morrissey 01.26.2012According to Mediabank CEO Bill Wise, Google’s ad tech system is open but it can’t truly be neutral when Google has so many conflicts of interest.
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Google: Calling Our Ad System Closed is ‘Ridiculous’
Brian Morrissey 01.25.2012Google display ad czar Neal Mohan isn’t buying the closed label some rivals pin on Google’s sprawling ad-tech system.
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Are Non-English Sites an Exchange Problem?
Brian Morrissey 01.12.2012A new analysis shows that one in 10 sites selling via ad exchanges doesn’t publish in English.
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Mobile’s Quality + Scale Challenge
Jack Marshall 01.10.2012Medialets is morphing from a mobile rich media provider into a private exchange in the hopes of letting advertisers run campaigns with quality publishers at a breadth that makes them worthwhile.
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Meet the Top SSPs
Jack Marshall 01.04.2012Forrester says AppNexus and AdMeld currently offer the best supply-side platform software on the market. Yahoo’s Right Media? Don’t ask.
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Ad Tech in 2012: Cutting Fat
Brian Morrissey 12.20.2011The venture-fueled good times for advertising technology providers should continue in 2012, but some players will feel the pinch as the industry moves to cater more to brands.
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Digital Publishing in 2012: Ch-ch-changes
Mike Shields 12.19.2011Expect robust growth, as well as continued struggles to convince brands to spend more online, as 2012 sets up to be a dynamic, volatile year in digital publishing.
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Will Publisher Private Exchanges Fly in Mobile?
Jack Marshall 12.15.2011Following a trend in the desktop ad industry, Nexage and AdMeld have launched private exchanges specifically for the mobile channel.
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Short Takes: Conde Nast Launches Private Exchange
Carla Rover 11.16.2011Conde Nast is the latest publisher to open a private exchange, betting the controls it offers are a better option than using ad networks. .
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Reading List: iPhone the New Blackberry for Business People
Digiday Editors 11.16.2011Looks like Apple products are becoming more and more popular with the Fortune 500 set, who have usually favored Blackberry. Plus: Condé Nast is going the private exchange route, and data can’t predict political behavior. This and more on today’s Reading List.
