Search Results for: AdMeld
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Mobile’s Quality + Scale Challenge
Jack Marshall 01.10.2012Medialets is morphing from a mobile rich media provider into a private exchange in the hopes of letting advertisers run campaigns with quality publishers at a breadth that makes them worthwhile.
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Meet the Top SSPs
Jack Marshall 01.04.2012Forrester says AppNexus and AdMeld currently offer the best supply-side platform software on the market. Yahoo’s Right Media? Don’t ask.
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Ad Tech in 2012: Cutting Fat
Brian Morrissey 12.20.2011The venture-fueled good times for advertising technology providers should continue in 2012, but some players will feel the pinch as the industry moves to cater more to brands.
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Digital Publishing in 2012: Ch-ch-changes
Mike Shields 12.19.2011Expect robust growth, as well as continued struggles to convince brands to spend more online, as 2012 sets up to be a dynamic, volatile year in digital publishing.
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Will Publisher Private Exchanges Fly in Mobile?
Jack Marshall 12.15.2011Following a trend in the desktop ad industry, Nexage and AdMeld have launched private exchanges specifically for the mobile channel.
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Short Takes: Conde Nast Launches Private Exchange
Carla Rover 11.16.2011Conde Nast is the latest publisher to open a private exchange, betting the controls it offers are a better option than using ad networks. .
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Reading List: iPhone the New Blackberry for Business People
Digiday Editors 11.16.2011Looks like Apple products are becoming more and more popular with the Fortune 500 set, who have usually favored Blackberry. Plus: Condé Nast is going the private exchange route, and data can’t predict political behavior. This and more on today’s Reading List.
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Tips For Surviving a Shaky Q4
Daniel Bernstein 11.16.2011Daniel Bernstein of Meebo lays out a number of alternative monetization tactics publishers might consider as they endure an increasingly uncertain economic climate.
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Have SSPs Lived up to the Hype?
Mike Shields 10.25.2011Supply-side platforms were hailed — or they described themselves — as a publisher’s best friend. Some are questioning whether they’ve delivered on the many promises they made.
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How the Big 3 Plan to Gang Up on Google
Mike Shields 09.15.2011MSN, Yahoo and AOL are looking to establish a second viable exchange alternative to Google. And they are looking to get more publishers to join them.
