Search Results for: Aol
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Digital Upfronts: Some Sizzle, Not Much Steak
Josh Sternberg 04.20.2012The Digital Content NewFronts tout original programming on the Internet for advertisers to subsidize. But is it actually necessary?
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Feedback Loop: Confessions, Facebook, and Retargeting
Eric Franchi 04.20.2012Eric Franchi, co-founder of Undertone, critiques Digiday’s coverage of the industry this week.
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Why Retargeting is the Hottest Area of Ad Tech
Giselle Abramovich 04.19.2012Retargeting is nothing new, but has recently gained momentum due to the scale it can now provide, according to industry experts.
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Facebook’s Achilles’ Heel
Augustine Fou 04.18.2012Facebook’s bound for a blockbuster IPO, but it’s got plenty of weaknesses in its advertising model, according to digital consultant Augistine Fou.
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AOL, Buzzfeed Take Home Digiday Publishing Awards
Saya Weissman 04.17.2012AOL took top honors for advertising innovation and use of tablets. Buzzfeed was honored for its disruptive publishing technology.
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Will TV Ad Dollars Move to Online Video?
Giselle Abramovich 04.17.2012A common talking point at the Digiday Upfront video event was where the budget for online video will come from: TV or online?
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Watch the Digiday Video Upfront Today
Brian Morrissey 04.16.2012Digiday will livestream the Digiday Video Upfront today beginning at 10:30 a.m. Watch sessions on cracking TV budgets, the future of the pre-roll and more.
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The Filter: Newspapers Still Stink at Digital
Josh Sternberg 04.12.2012This week’s roundup stories include why newspapers don’t get digital, why we need to stop lamenting the death of big media and the billion dollar deal that got trumped by another billion dollar deal.
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Viacom-YouTube Fight On
Josh Sternberg 04.05.2012AOL pivots but also wins a big legal battle against its bloggers, movies like “The Godfather” are coming to YouTube, Yahoo lays of 14 percent of its workforce, and newspapers bow down before the Tablet.
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The Case vs Banners
Josh Sternberg 04.03.2012Chris Batty, the publisher of The Atlantic’s new global business publication, thinks publishers need to move beyond standard Internet ads.
