Search Results for: Apple
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Battle of the Digital Brands: Fender vs. Gibson
Josh Sternberg 05.01.2012Which guitar maker goes to 11 in the digital universe? Click through to find out.
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Smart Stats: TV Budgets Moving to Online Video
Giselle Abramovich 04.30.2012In our latest installment of Smart Stats, industry experts assess TV ad budgets moving to online video, Facebook ad revenue and more.
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How Complex Straddles the Ad Network-Publisher Divide
Josh Sternberg 04.30.2012Complex Media Network brings its audience of teen and college-aged males to advertisers.
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Apple Tracking Move Hits Mobile Ad Sellers
Giselle Abramovich 04.27.2012Apple’s move against UDID is being felt in the mobile ad world.
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The Filter: What’s Old Is New; What’s New Is Old
Josh Sternberg 04.26.2012In this week’s Filter, we find an old organization trying something new, a new social media company falling back to Earth and an ad exec being, well, an ad exec.
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Why David Kenny Forecasts Mobile as Weather’s Future
Josh Sternberg 04.24.2012David Kenny, CEO of The Weather Channel, gave Digiday insights into The Weather Channel’s digital strategy.
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Mobile Targeting Gets Messy
Jack Marshall 04.23.2012In a post-UDID world, mobile ad companies are searching for ad tracking and targeting alternatives.
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The Digiday Questionnaire: Reuters’ Vikram Somaya
Saya Weissman 04.20.2012“The ad tech folks often buy into their own mythology with a vengeance that’s hard to reasonably understand.”
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Facebook Acquires Itself
Josh Sternberg 04.13.2012360i’s David Berkowitz explains why Facebook bought Instagram.
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Feedback Loop: Big Reach of Big Data
Steve Rubel 04.13.2012Edelman’s Steve Rubel weighs in on his picks from Digiday’s coverage of the digital media industry, including how data is reshaping publishing and brand building.
