Search Results for: BlueKai
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Reading Data Tea Leaves
Omar Tawakol 01.10.20122011 was the year the data management platform became a hot topic. Here’s how DMPs will evolve this year to become mainstream.
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Hulu’s Ad Swap Shows Pre-Roll Rules
Mike Shields 10.04.2011Hulu unveiled Ad Swap, a new product which allows users to switch what ads they are watching for another. The company views user-choice, rather than interactivity, as the truest measure of engagement with Web video ads.
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Explainer: Big Data Analytics
Carla Rover 09.29.2011Big data isn’t just about online clicks and sales in digital advertising. An emerging field of analytics is pulling offline data from multiple sources and merging it with online metrics to create more holistic attribution models than ever before.
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Is Facial Recognition the Next Step for Ad Targeting?
Carla Rover 09.27.2011As social data-mining techniques become more sophisticated, some researchers are nonetheless casting doubts on the veracity of consumer insights gained from Facebook using cutting-edge technologies like facial recognition.
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Explainer: Big Data
Carla Rover 09.14.2011Big data isn’t just a vague concept of large amounts of data; for marketers, it’s the backbone of valuable consumer insights.
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Google-Admeld Probe Widens
Mike Shields 09.09.2011The Department of Justice is digging deeper into Google’s acquisition of Admeld, possibly slowing down the deal’s progress.
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Defining Data
Chris Hanburger 08.25.2011Chris Hanburger of AiMatch explains the shifting lines between first-party and third-party data.
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Privacy and Middlemen
Brian Morrissey 08.09.2011The sticking point in finding a solution to online ad privacy worries is that there are far too many intermediaries to explain clearly to consumers what they do with their data. What if it was just between users and publishers? Plus: AOL the zombie brand and why people share content.
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Accordant Throws its Hat into the DMP Ring
Mike Shields 08.04.2011Accordant Media is looking to distinguish itself in the online trading desk space by making a push into data management. The company says it can use all sorts of client data to enhance its online ad targeting capabilities.
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Ad Tech’s Complexity Complex
Brian Morrissey 07.20.2011The ad tech industry has never been hotter. But underneath the eye-popping valuations, there’s a problem: an awful lot of companies struggle to explain in plain language what they do. Plus: Time’s digital strategy, the prediction mobile ad spend (someday) will outpace TV, and Facebook’s likability problem.
