Search Results for: BlueKai
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Google’s Data Exchange Play
Carla Rover 07.11.2011Data is the fuel of the targeted advertising world. Google’s move to create its own data exchange is another step in its ambition to create an end-to-end system for targeted display advertising.
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Amazon Collapses Sales Funnel
Brian Morrissey 06.30.2011Amazon’s getting into the audience-targeting ad business. It could show the way to a new class of media powerbroker, commanding data rather than content.
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Turn Adds DMP
Carla Rover 06.09.2011The DSP is expanding into audience management for data-driven ad campaigns.
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Response: Dave Morgan’s Wrong on Math Men
Joe Zawadzki 06.01.2011MediaMath’s Joe Zawadzki explains why simple doesn’t always trump complicated, at least when it comes to getting the right ad in front of the right person at the right time.
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Big Data Takes on Detractors
Carla Rover 05.26.2011The third party data industry has a public relations dilemma. They’ve been excoriated by major publications, leading consumer privacy advocates and the US Congress. They’ve been painted as reckless cowboys mining the personal data of unsuspecting consumers and selling them to the highest bidder, without regard to corporate ethics or even the online safety of the youngest internet users. Now consumer data trading desks have an even bigger problem than a populist backlash: their clients.
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Rise of the DMP
Carla Rover 05.25.2011BlueKai is continuing to grow rapidly and CEO Omar Tawakol believes that the data management platform industry will too.
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5Qs: Redpoint’s Chris Moore
Brian Morrissey 04.29.2011What bubble? The venture capitalist who backed Right Media sees upside in the current market “effervescence.”
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Goodbye Do Not Track
Carla Rover 04.13.2011The digital media world appears to have dodged a bullet with the proposed Privacy Bill of Rights.
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Explainer: The DMP
Carla Rover 03.30.2011A DMP is not the same as a DSP, even if the DSP’s publicist tells you so.
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The Do Not Track Endgame
Carla Rover 03.22.2011The industry is rallying around an easy opt-out mechanism for behavioral advertising. Will it stave off stricter regulations?
