Search Results for: Branding
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Announcing the Digiday Awards Finalists
Erika Schnitzer 04.30.2012The finalists have been decided for the Digiday Awards, which honor excellence and breakthrough achievement in digital media, marketing and advertising.
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Mobile Video Ads Start to Catch
Giselle Abramovich 04.30.2012Mobile video hasn’t caught on as fast as online video has, until now.
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Feedback Loop: Big Data, ESPN Across Platforms and P&G’s Digital
Yaron Galai 04.27.2012Yaron Galai of Outbrain thinks publishers should lean on data more, ESPN is a model for a cross-platform approach and display advertising stinks.
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Why Spotify Wants More Than Ads From Brands
Jack Marshall 04.24.2012The music service’s deal with Coke is about more than ads, according to Spotify chief revenue officer Jeff Levick. It wants to work with brands in ways that help both sides beyond an insertion order.
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Smart Stats: CMO Tenure Up
Giselle Abramovich 04.23.2012This week’s iteration of Smart Stats focuses on the growth in social networking, retargeted ads online, CMO tenures and Facebook’s mobile usage.
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Will the Web Ever Crack Brand Budgets?
Brian Morrissey 04.20.2012There’s an assumption that eventually brand advertising will move online. Maybe that’s not the case, argues VC Jerry Neumann.
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Enter the Digiday Awards by April 15
Brian Morrissey 04.12.2012Digiday is honoring the best in digital media, marketing and advertising.
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Battle of the Brands: Chanel vs Louis Vuitton
Giselle Abramovich 04.06.2012Louis Vuitton and Chanel are battling it out on the social and mobile fronts. Which luxury brand is ahead of the game?
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Hennessy Pours Cash into Digital Push
Giselle Abramovich 04.02.2012LVMH’s Hennessy is spending more than ever from a digital perspective, understanding its target audience’s always-on, always-connected lifestyle.
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Paywalls, Paywalls, Paywalls
Josh Sternberg 03.29.2012This week’s roundup is all about paywalls. Washington Post discusses why it’s not ready for one, Adweek has partnered with Google for a creative one, PandoDaily has an idea for magazines.
