• Why Facebook, Not Google, Could Rule Web Advertising

    Hooman Radfar is the founder and executive chairman of Clearspring, a social sharing network with more than 200 million users. Radfar believes that the social media space has only just begun to unleash the power of its data in a bid to compete with Google for control of the ad ecosystem.


  • Ad Tech’s Flip Factor

    Leading figures in digital advertising are now saying openly that many startups have been built to be bought, living on easily accessible venture capital and taking advantage of a jargon-soaked industry that thrives on confusion.


  • Explainer: Flash Cookies

    A recently settled lawsuit brought a little known form of behavioral tracking, the flash cookie, also known as “zombie cookies”, into the news.


  • The Big Bet on Social Data

    At a time when content businesses grope for business models, it’s clear where the real money remains: data. Witness Clearspring’s $20 million funding to build out its social data business.