Search Results for: Clearspring
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Social Data Shows Most Want Giants to Win
Saya Weissman 02.03.2012Looks like most people want the New York Giants to win this weekend, according to pre-game Super Bowl data from Clearspring.
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Why Facebook, Not Google, Could Rule Web Advertising
Carla Rover 11.23.2011Hooman Radfar is the founder and executive chairman of Clearspring, a social sharing network with more than 200 million users. Radfar believes that the social media space has only just begun to unleash the power of its data in a bid to compete with Google for control of the ad ecosystem.
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Infographic: Social Sharing Over the Years
Saya Weissman 10.13.2011It sounds crazy now, but in 2008 MySpace was the top sharing platform for content. Facebook’s taken over the top slot now, according to data collected by Clearspring, followed by good old-fashioned email.
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Ad Tech’s Flip Factor
Carla Rover 10.06.2011Leading figures in digital advertising are now saying openly that many startups have been built to be bought, living on easily accessible venture capital and taking advantage of a jargon-soaked industry that thrives on confusion.
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Ad Tech Still Hot: VCs Pour in $30M More to Networked Insights, Yieldex
Brian Morrissey 09.29.2011Networked Insights, which mines social data to craft media strategy, took in $20 million in new backing. Publisher yield-optimizer Yieldex brought in an additional $10 million.
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Ramsey McGrory on the Open vs Closed Battle in Digital Advertising
Brian Morrissey 09.27.2011The former Yahoo exec and new Clearspring CEO sees the digital advertising world consolidating around major platforms, with Google playing the role of Apple and building a “semi-closed” platform.
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Explainer: Flash Cookies
Carla Rover 06.21.2011A recently settled lawsuit brought a little known form of behavioral tracking, the flash cookie, also known as “zombie cookies”, into the news.
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Turn Adds DMP
Carla Rover 06.09.2011The DSP is expanding into audience management for data-driven ad campaigns.
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The Big Bet on Social Data
Brian Morrissey 05.10.2011At a time when content businesses grope for business models, it’s clear where the real money remains: data. Witness Clearspring’s $20 million funding to build out its social data business.
