Search Results for: Collective
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Why the Tech World’s in Denial on IP
Mike Shields 01.20.2012The industry’s reaction to SOPA is over-the-top, and ignores the reality that piracy is a serious problem, yet one that has benefited many Web companies.
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Reading Data Tea Leaves
Omar Tawakol 01.10.20122011 was the year the data management platform became a hot topic. Here’s how DMPs will evolve this year to become mainstream.
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Yahoo CEO Search Narrows
Digiday Editors 12.22.2011Yahoo has narrowed down its CEO search to four to five big names. Plus: AOL is having a tough time, and being in charge of a country’s Twitter account. This and more on today’s Reading List.
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Video Targeting is Worth the Hefty Price
Kevin Haley 12.21.2011Too many advertisers and digital buyers are scared off by the premium CPMs common to Web video, says TidalTV’s Kevin Haley. They need to trust targeting more to get their money’s worth.
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Digital Video in 2012: Explosive, Volatile, Maybe Even Amazing
Mike Shields 12.21.2011The online video sector in 2012 should see grand experiments, mergers and acquisitions and the long-awaited convergence between TV and the Internet.
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Why Bleacher Report Bets on Video
Mike Shields 12.06.2011Bleacher Report, a sports blogging platform launched in 2008, has quickly gained a huge audience by nurturing a network of unpaid contributors. That will change as it moves into video, per CEO Brian Grey.
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Publishers Wary of Facebook Editions
Mike Shields 11.21.2011Facebook declared a new era a few months ago during its f8 conference, an era in which users would turn to social media to “Read, Watch, and Listen.” So far, most big publishers are waiting and seeing, fearful of Facebook becoming too powerful, or worse — just like AOL.
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Thought Contagions Go Viral
Saya Weissman 11.21.2011According to The Atlantic’s Bill Davidow, the Internet is fueling the growth of thought contagions and it could get dangerous. Plus: Simon Cowell is on Twitter and your dream man is this guy Thad.
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Video Ad Networks With Money To Burn
Mike Shields 11.18.2011The video ad network space continues to pull in venture capital dollars. But are these companies deserving of such investor confidence? And are they planning to spend their cash wisely?
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Kill The Click And Other Radical Proposals To Save Web Ads
Mike Shields 11.15.2011Should the online ad business totally reinvent its business model? Is the growth of data/technology driven buying actually keeping brand dollars off the Web? Some believe that digital media needs a major rethinking.
