Search Results for: DPAC
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Intermediary Ad-Buying on the Rise
Melinda Gipson 06.27.2011A sponsored survey done by Digiday in in collaboration with Google for DPAC reveals that more than double the number of ad buyers who buy directly from publishers will be stepping up their buying from intermediary platforms this year.
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Pharma’s Stuck in Web’s Waiting Room
Mike Shields 06.27.2011Frustration is building among heath and medical Web publishers and brands about the lack of FDA guidelines regarding online advertising. Meanwhile, major pharma advertisers are seeking help from Facebook, with some resistance.
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How to Fix The Daily
Mike Shields 06.13.2011News Corp.’s Rupert Murdoch’s risky bet on an iPad newspaper has fallen flat with users and been savaged by critics. But it’s not too late. Rupert Murdoch should take cues from ballyhooed Broadway flop Spider-Man and change course.
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Wendy McHale Joins Digiday as Chief Revenue Officer
Brian Morrissey 05.31.2011The former director of sales for Econsultancy joins Digiday to develop new ad products and lead sales strategy for the company’s publications and events.
