Search Results for: DSPs
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Programmatic Buying is Coming to Video
Mike Shehan 02.02.2012Some say the dynamics of video mean that it won’t follow display advertising down the programmatic buying route. SpotXchange’s Mike Shehan thinks they’re mistaken.
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Device Fingerprinting Finally Arrives
Jack Marshall 02.02.2012Device fingerprinting for online ad purposes has been talked about for years, but vendors say they’re now fully deployed with multiple clients.
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Media Must Gird for Automation Fallout
Peter Horan 02.01.2012Automation is about to roll over the media industry like a tsunami, leaving plenty of destruction in its wake according to Peter Horan.
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Google: Calling Our Ad System Closed is ‘Ridiculous’
Brian Morrissey 01.25.2012Google display ad czar Neal Mohan isn’t buying the closed label some rivals pin on Google’s sprawling ad-tech system.
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Video DSPs Take Hold
Mike Shields 01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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All Politics is Social Data
Mike Shields 01.17.2012Ad veteran Corey Gottlieb believes political candidates are just scratching the surface when it comes to mining social media data.
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Worth Reading: The Algorithm Dream
Brian Morrissey 01.10.2012In the ad tech world, the power of your algorithm sometimes isn’t enough, according to VivaKi’s Marco Bertozzi, who is “amused” by the recent DataXu-Mexad deal.
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DataXu Doubles Down on Service
Brian Morrissey 01.09.2012DataXu is buying European DSP Mexad not for its technology but for its services team.
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Meet the Top SSPs
Jack Marshall 01.04.2012Forrester says AppNexus and AdMeld currently offer the best supply-side platform software on the market. Yahoo’s Right Media? Don’t ask.
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2012 Debate: Will RTB Lift CPMs
Brian Morrissey 12.22.2011ComScore’s Kirby Winfield and Triggit’s Zach Coelius, to drop the gloves over the issue of whether real-time bidding will lead to ad price increases or the opposite.
