Search Results for: DSPs
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Google: Calling Our Ad System Closed is ‘Ridiculous’
Brian Morrissey 01.25.2012Google display ad czar Neal Mohan isn’t buying the closed label some rivals pin on Google’s sprawling ad-tech system.
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Video DSPs Take Hold
Mike Shields 01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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All Politics is Social Data
Mike Shields 01.17.2012Ad veteran Corey Gottlieb believes political candidates are just scratching the surface when it comes to mining social media data.
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Worth Reading: The Algorithm Dream
Brian Morrissey 01.10.2012In the ad tech world, the power of your algorithm sometimes isn’t enough, according to VivaKi’s Marco Bertozzi, who is “amused” by the recent DataXu-Mexad deal.
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DataXu Doubles Down on Service
Brian Morrissey 01.09.2012DataXu is buying European DSP Mexad not for its technology but for its services team.
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Meet the Top SSPs
Jack Marshall 01.04.2012Forrester says AppNexus and AdMeld currently offer the best supply-side platform software on the market. Yahoo’s Right Media? Don’t ask.
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2012 Debate: Will RTB Lift CPMs
Brian Morrissey 12.22.2011ComScore’s Kirby Winfield and Triggit’s Zach Coelius, to drop the gloves over the issue of whether real-time bidding will lead to ad price increases or the opposite.
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2012 Industry Predictions: The Death of Audience Buying?
Carla Rover 12.20.2011Digiday asked some of ad tech’s most independent thinkers about what worked in 2011, what they see on the horizon and they hope will go away.
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Digital Publishing in 2012: Ch-ch-changes
Mike Shields 12.19.2011Expect robust growth, as well as continued struggles to convince brands to spend more online, as 2012 sets up to be a dynamic, volatile year in digital publishing.
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Meet the Top DSPs
Carla Rover 12.15.2011MediaMath, Turn and DataXu come out tops in Forrester’s first evaluation of the burgeoning market for demand-side platforms. But according to analyst Joanna O’Connell, the industry remains filled with too many pretenders.
