Search Results for: Engagement
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Jim Bankoff’s Second Act
Josh Sternberg 02.01.2012The former AOL exec wanted to build a digital media company there based on passion media. Now he’s trying again with Vox Media.
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Mobile Games Sidestep Banner Ads
Jack Marshall 01.26.2012Startups are now touting mobile in-game ad formats that stray fromt he traditional display formula.
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Investors Give Social TV a Thumbs Up
Mike Shields 01.24.2012Startup analytics firm Bluefin has raised $12 million in series b funding as interest in the social TV segment heats up.
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Ad Industry Wants to Rebrand Behavioral Advertising
Brian Morrissey 01.20.2012The ad industry has a new campaign out that wants to recast how people think of targeted advertising, which it’s now presenting as “interest-based” rather than “behavioral.”
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Disney Eyes Baby Market
Mike Shields 01.18.2012Disney has rolled out a new social media/shopping hybrid, Disney Baby, as it looks to go after the young mom demographic through a host of launches and acquisitions.
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Agency Execs at CES: Prep for Screens Galore
Brian Morrissey 01.13.2012MEC’s Adam Shlachter, Digitas’ Dave Marsey, Wood Witt Dealy’s Harry Woods and iCrossing’s Roger Wood on the explosion of next-generation screen tech on display at CES.
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Social Video Shenanigans
Richard Spalding 01.13.2012A recent Digiday column on the lack of clarity in the social video sector has generated a ton of response. Richard Spalding, CEO of video seeding firm The 7th Chamber says transparency is sorely lacking in this fledgling sub-industry.
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Can Reddit Turn Its Popularity into a Big Business?
Josh Sternberg 01.11.2012Reddit is busting out as a true Web phenomenon. But can the social news-sharing site get advertisers to overlook its rough edges?
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Can Scott Thompson Turn Around Yahoo?
Carla Rover 01.11.2012Yahoo’s new CEO faces a steep learning curve when it comes to the complicated world of digital display advertising. Can he catch up?
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Why Onswipe Bets on the Death of Apps
Jack Marshall 01.11.2012Onswipe CEO Jason Baptiste weighs in on the importance of tablets for publishers, and why apps for the devices will die out in favor of native-Web experiences.
