Search Results for: Engagement
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Battle of the Digital Brands: Pizza Hut vs. Dominos
Josh Sternberg 05.07.2012This week’s Battle of the Digital Brands: Pizza Hut vs. Dominos. Which one is the pizza king?
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Facebook’s a Platform, Not a Publisher
Brian Morrissey 05.04.2012Trying to evaluate Facebook’s ad business in a vacuum is a mistake, according to Deep Focus’ Ian Schafer. Ads are only a small part of its marketing appeal.
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New to Twitter, Failing to Find Conversation
Tom Butler 05.04.2012Digiday’s copy editor, a professor of English literature, enters the world of Twitter on the hunt for meaningful conversation.
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Brands Tweet the Darndest Things
Giselle Abramovich 05.04.2012Brands are tweet-happy nowadays. Some of their updates can’t help but leave you scratching your head.
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LinkedIn Plays Content Curator for Citi
Giselle Abramovich 05.03.2012Citi’s new branded community has a plethora of content curated by LinkedIn, making the argument that content curation is for brands, publishers and platforms too.
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Why Native Ad Formats Are the Future
Dan Greenberg 05.03.2012The Web’s hottest media properties are turning their back on banners and pre-rolls. This is a good thing, argues Sharethrough’s Dan Greenberg.
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Publishers: Facebook is Your New Ad Role Model
Brian White 05.01.2012In Facebook’s success lies clues of the direction publishers need to go in order to thrive in digital media, according to Vibrant’s Brian White.
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Battle of the Digital Brands: Fender vs. Gibson
Josh Sternberg 05.01.2012Which guitar maker goes to 11 in the digital universe? Click through to find out.
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Apple Tracking Move Hits Mobile Ad Sellers
Giselle Abramovich 04.27.2012Apple’s move against UDID is being felt in the mobile ad world.
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Feedback Loop: Big Data, ESPN Across Platforms and P&G’s Digital
Yaron Galai 04.27.2012Yaron Galai of Outbrain thinks publishers should lean on data more, ESPN is a model for a cross-platform approach and display advertising stinks.
