Search Results for: Forbes
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Publishers Grapple With Ad Tech
Jack Marshall 03.27.2012Publishers highlight technology as one of the major challenges they face with online ad sales.
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Twitter’s Sleepless Adman
Jack Marshall 03.21.2012Adam Bain has the tough job of translating Twitter’s huge audience into a big-time ad business. There’s no rest for the weary.
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Gannett’s Paywall Gamble
Josh Sternberg 02.24.2012The nation’s largest local newspaper chain is shifting its local news sites to a subscription model, betting their content is unique enough for readers to pony up.
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Forbes Tries a Half-HuffPo
Josh Sternberg 02.08.2012Under Lewis D’Vorkin, Forbes is trying to turn its site into a publishing platform with a mini-militia of content contributors. Will it work?
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Google Plus OKs Pseudonyms
Saya Weissman 01.25.2012Google Plus is now allowing users to add pseudonyms or nicknames. Plus: Agency tote bags. This and more in The Feed.
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‘Acceptable Ads’ Coming Your Way
Digiday Editors 01.04.2012Adblock Plus is now pivoting a bit to not block all banners, but to let through “acceptable” ones. Plus: The Google Santorum conundrum. This and more on today’s Reading List.
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Reading List: Tech’s Mormon Bartender Problem
Digiday Editors 11.30.2011The Web is becoming more and more social, but the engineers behind this movement aren’t exactly the most social bunch. Plus: Hulu is bigger than Fox, and the FTC has reached a settlement with Facebook. This and more on today’s Reading List.
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Inside the Economist Group’s Ad Network Play
Carla Rover 11.29.2011The Economist Group isn’t exactly a name you’d expect playing the vertical ad network game, but one of its business units, Ideas People Media, manages a vertical network featuring a collection of sites its high-minded readers also visit.
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Reading List: Facebook and Twitter to Save Web Ads
Digiday Editors 11.22.2011Facebook and Twitter are trying to save Web ads, big data is hot and VC funding not as bubbly as it seems. These stories and more on today’s Reading List.
