Search Results for: Forrester
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Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.
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Worth Reading: We Are All Guilty of Piracy
Jack Marshall 01.23.2012According to Forrester analyst Josh Bernoff, digitizing media makes it easy to violate copyright laws written in the analog era.
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Lies, Damn Lies, Ad Industry Growth Forecasts
Jack Marshall 01.18.2012The digital media industry is preoccupied with ad spend forecasts and predictions, despite the fact they’re often entirely inaccurate.
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Are Non-English Sites an Exchange Problem?
Brian Morrissey 01.12.2012A new analysis shows that one in 10 sites selling via ad exchanges doesn’t publish in English.
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Worth Reading: The Algorithm Dream
Brian Morrissey 01.10.2012In the ad tech world, the power of your algorithm sometimes isn’t enough, according to VivaKi’s Marco Bertozzi, who is “amused” by the recent DataXu-Mexad deal.
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Can Microsoft Make a Comeback?
Digiday Editors 01.06.2012Can Microsoft really make a comeback in 2012? Plus: Google says it’s building an open ad system, but it seems pretty closed. This and more on today’s Reading List.
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Meet the Top SSPs
Jack Marshall 01.04.2012Forrester says AppNexus and AdMeld currently offer the best supply-side platform software on the market. Yahoo’s Right Media? Don’t ask.
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Meet the Top DSPs
Carla Rover 12.15.2011MediaMath, Turn and DataXu come out tops in Forrester’s first evaluation of the burgeoning market for demand-side platforms. But according to analyst Joanna O’Connell, the industry remains filled with too many pretenders.
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Microsoft Brings Interactive TV Spots to Xbox
Mike Shields 12.05.2011Microsoft is revealing details on its advertising push surrounding Xbox Live, which reaches over 35 million subscribers, bringing the gesture and voice-based platform Kinect to TV spots.
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Meet the Anti-Google: Adobe
Brian Morrissey 12.01.2011With the addition of Efficient Frontier, Adobe is making a case that it is building a credible (and independent) alternative to Google. And Adobe’s not shy about saying what it isn’t: Google.
