Search Results for: Forrester

  • bestofbest

    Meet the Top SSPs

    01.04.2012

    Forrester says AppNexus and AdMeld currently offer the best supply-side platform software on the market. Yahoo’s Right Media? Don’t ask.


  • stuff

    Meet the Top DSPs

    12.15.2011

    MediaMath, Turn and DataXu come out tops in Forrester’s first evaluation of the burgeoning market for demand-side platforms. But according to analyst Joanna O’Connell, the industry remains filled with too many pretenders.


  • adobe

    Meet the Anti-Google: Adobe

    12.01.2011

    With the addition of Efficient Frontier, Adobe is making a case that it is building a credible (and independent) alternative to Google. And Adobe’s not shy about saying what it isn’t: Google.


  • adtech

    Reading List: Tech’s Mormon Bartender Problem

    11.30.2011

    The Web is becoming more and more social, but the engineers behind this movement aren’t exactly the most social bunch. Plus: Hulu is bigger than Fox, and the FTC has reached a settlement with Facebook. This and more on today’s Reading List.


  • Reading List: Can Facebook Ever Beat Google at Ads?

    11.08.2011

    Facebook is rivaling Google in consumer attention, but its ad platform remains nowhere near Google’s. Can social media ever deliver for advertisers like search? Plus: social media gurus cash in, Google+ gets brand pages and Groupon’s shaky investor outlook.


  • The Case vs Groupon

    10.28.2011

    Sucharita Mulpuru, an e-commerce analyst for Forrester, has emerged as a leading critic of Groupon, which she sees as an overvalued and unsustainable business.


  • The iPad Brand-Ad Do-Over

    10.20.2011

    The Web hasn’t lived up to expectations as a brand advertising vehicle. But growth of tablets offer digital content owners a second chance to unlock big-brand ad budgets. This is the fourth article in a 12-part series, “Solving the Web’s Brand Challenge.” The series is made possible through the sponsorship of Vizu.