Search Results for: Google
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Apple’s Got an App Discovery Problem
Jack Marshall 02.08.2012Even great apps need to be discovered. Through neglect or indifference, Apple’s fumbled the ball on making it easy for people to find new apps.
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The Facebook Backlash
Brian Morrissey 02.07.2012It’s a rite of passage for a hot Silicon Valley company to file for a blockbuster IPO only to be greeted with a chorus of naysayers. Facebook is no different.
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Why Online Data Isn’t Enough
Brian Morrissey 02.07.2012Acxiom’s Nada Stirratt sees offline data as a way to verify the good from the bad in the reams of online data being collected today.
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Is Yahoo Serious About Right Media?
Brian Morrissey 02.03.2012Yahoo’s got a new deal with AOL to use the Right Media Exchange. New Yahoo ad-trading boss Brian Silver thinks critics have it wrong about Right Media.
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Worth Reading: Facebook’s Threat to the Open Web
Brian Morrissey 02.02.2012The Web is awash in data, but the move by big players like Facebook and Apple to colonize corners of the ecosystem are a threat to its free movement, warns Federated Media’s John Battelle.
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Why Mixing Technology and Agencies Isn’t Easy
Brian Morrissey 02.02.2012WPP is gathering together technologists from across its agencies for a powwow on how to best spread tech in their agencies. The key, according to WPP’s Trevor Kaufman, is figuring out how to collaborate.
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5 Most Interesting Advertising Parts of Facebook’s IPO Filing
Brian Morrissey 02.01.2012Facebook’s stock filing is out. Here are some interesting tidbits about its ad business, which is big but could be much bigger.
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AOL Still Betting on Patch
Josh Sternberg 02.01.2012Tim Armstrong’s plowed $160 million into Patch, the AOL network of local media sites. Judging from his tenor, he’s not about to pull up stakes anytime soon.
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VivaKi’s Hecht: Many Intermediaries Won’t Last
Brian Morrissey 02.01.2012VivaKi Nerve Center head Curt Hecht believe technology is linking together buyers and sellers closer than ever. That’s bad news if you’re a go-between.
