Search Results for: Google
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Are Private Exchanges Overhyped?
Jack Marshall 05.04.2012Publishers are optimistic that someday their private exchanges will become big revenue sources, but doubts persist.
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The Filter: Hope for Newspapers?
Josh Sternberg 05.03.2012This week’s Filter highlight’s a good week for newspapers, a bad week for Time Inc., and a great day for Facebook.
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Tumblr’s Big Brand Bet
Josh Sternberg 05.03.2012Tumblr’s big and it’s getting bigger. It’s now ready to run advertising, only it doesn’t want to be part of the overall Internet ad system.
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The Olympics Go for Gold in Social
Josh Sternberg 05.02.2012NBC is working to make this summer’s Olympics a social experience.
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Publishers Need to Rethink Digital Distribution Strategies
Mario Diez 05.01.2012Even in digital publishers need to control distribution channels, according to QuadrantOne’s Mario Diez.
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Sony Music Exec Predicts Google Plus Demise
Giselle Abramovich 04.30.2012Sony Music Entertainment exec Kyle Sherwin expects the platform to be abandoned by Google within the next year. He’s also not as down on Web banners as others.
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Mobile Video Ads Start to Catch
Giselle Abramovich 04.30.2012Mobile video hasn’t caught on as fast as online video has, until now.
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Feedback Loop: Big Data, ESPN Across Platforms and P&G’s Digital
Yaron Galai 04.27.2012Yaron Galai of Outbrain thinks publishers should lean on data more, ESPN is a model for a cross-platform approach and display advertising stinks.
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Why Publishers Need to be in a TV State of Mind
Giselle Abramovich 04.26.2012When it comes to video, many video content creators are hurt by their cable agreements, warns Clearstream’s Brian Mandelbaum.
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The Filter: What’s Old Is New; What’s New Is Old
Josh Sternberg 04.26.2012In this week’s Filter, we find an old organization trying something new, a new social media company falling back to Earth and an ad exec being, well, an ad exec.
