Search Results for: MediaMath
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Meet the Top DSPs
Carla Rover 12.15.2011MediaMath, Turn and DataXu come out tops in Forrester’s first evaluation of the burgeoning market for demand-side platforms. But according to analyst Joanna O’Connell, the industry remains filled with too many pretenders.
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MediaMath’s Joe Zawadzki on Yahoo’s ‘War on Middlemen’
Carla Rover 11.29.2011Yahoo is choking off access to its inventory from third parties. This is a move that will send ripples through the ad tech world, according to MediaMath CEO Joe Zawadzki, ultimately separating those with real tech chops that add real value from the arbitragers that don’t.
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Microsoft on the Big Ad Deal
Carla Rover 11.15.2011Dave O’Hara, Microsoft Advertising’s COO, explains seemingly contradictory tenets of the Microsoft-Yahoo-AOL deal and points to the fact that Microsoft, the world’s largest software company, is still in the process building its tech arsenal using its sizable war chest.
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The Privatization of Web Privacy Policing
Jack Marshall 11.08.2011Protecting consumer privacy, particularly with regulators exerting pressure, is something all in online advertising pay lip service to, but some ad buyers and networks complain the industry-endorsed system that relies on for-profit companies isn’t fair.
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Ad Tech’s Simplification Challenge
Joe Zawadzki 11.01.2011MediaMath CEO Joe Zawadzki thinks the endless debate over ad tech clutter misses an important point; sometimes ad tech really delivers. CEOs want results and they don’t care that CMOs find the alphabet soup of technologies hard to keep track of. Have marketers forgotten about the bottom line in a quest for simplicity?
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Short Takes: MediaMath Eyes Acquisitions
Carla Rover 10.20.2011MediaMath is building a war chest and eyeing potential purchases to build out its ad tech services.
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Will Facebook Become the Operating System for Web Ads?
Carla Rover 10.03.2011Facebook is poised to make a splash in the field of programmatic ad buying, thanks to its trove of consumer data and huge pool of users.
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Explainer: Big Data Analytics
Carla Rover 09.29.2011Big data isn’t just about online clicks and sales in digital advertising. An emerging field of analytics is pulling offline data from multiple sources and merging it with online metrics to create more holistic attribution models than ever before.
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What’s Microsoft’s Ad-Tech Strategy?
Carla Rover 09.08.2011It’s crunch time for Microsoft. Media buyers like VivaKi have publicly challenged the company to prove its commitment to building its display ecosystem and some industry figures have mocked the announcement as too little, too late.
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The Outsider
Carla Rover 08.29.2011Brian O’Kelley isn’t a household name, but he is a pioneer in ad technology, and he has contributed to significant changes in the media business. What’s next in his second act?
