Search Results for: MediaMath
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The Outsider
Carla Rover 08.29.2011Brian O’Kelley isn’t a household name, but he is a pioneer in ad technology, and he has contributed to significant changes in the media business. What’s next in his second act?
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Ad Tech Needs to Learn Plain English
Carla Rover 08.17.2011The ad-tech space is advancing the practice of advertising by leaps and bounds, according to MediaMath CEO Joe Zawadzki, but many players still struggle to explain what they do.
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No Jobs Shortage in Ad Tech
Carla Rover 08.08.2011With the overall economy facing a double-dip recession and unemployment hovering near double digits, the advertising technology industry stands out: it’s desperately seeking employees.
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The Ad Exchange Quality Issue
Mike Shields 08.02.2011The shift to programmatic buying is all the rage. But ad exchanges, a key cog in the system, are stuffed with ads of questionable quality, many of which are never seen by consumers at all.
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Response: Dave Morgan’s Wrong on Math Men
Joe Zawadzki 06.01.2011MediaMath’s Joe Zawadzki explains why simple doesn’t always trump complicated, at least when it comes to getting the right ad in front of the right person at the right time.
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Verification Means Ad Optimization
Kirby Winfield 04.04.2011AdXpose’s CEO talks about the ad verification industry’s rapid change from new kid on the block to a standard element of ad spend decision-making.
