Search Results for: Microsoft
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Worth Reading: Will Facebook Dominate Brand Advertising?
Brian Morrissey 02.06.2012Matt Straz, founder of Namely, says that Facebook has the opportunity to be the dominant engine of digital brand advertising.
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Meet the Enemies of Digital Media Innovation
Brian Morrissey 02.06.2012There is all manner of blame to go around for why there’s not more innovation in digital media. Here are some likely suspects.
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Is Yahoo Serious About Right Media?
Brian Morrissey 02.03.2012Yahoo’s got a new deal with AOL to use the Right Media Exchange. New Yahoo ad-trading boss Brian Silver thinks critics have it wrong about Right Media.
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VivaKi’s Hecht: Many Intermediaries Won’t Last
Brian Morrissey 02.01.2012VivaKi Nerve Center head Curt Hecht believe technology is linking together buyers and sellers closer than ever. That’s bad news if you’re a go-between.
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Media Must Gird for Automation Fallout
Peter Horan 02.01.2012Automation is about to roll over the media industry like a tsunami, leaving plenty of destruction in its wake according to Peter Horan.
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Publishers Hope to Cash in on Barcodes
Jack Marshall 01.30.20122D barcodes are increasingly finding their way into print ads. But are there any revenue opportunities for publishers using the technology?
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Publishers Should Embrace Small Ball
Brian White 01.27.2012It’s important for publishers to look for ways to build their ad businesses without necessarily carving out new space for ads.
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Video DSPs Take Hold
Mike Shields 01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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CES Diary: 3D Hype Starts to Fade
Mike Shields 01.12.2012At day two of the Consumer Electronics Show, 3D TV gets a reality check, gestures are the new remote, and innovation is missing.
