Search Results for: Microsoft
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From Reality TV to Social Media Guru
Saya Weissman 02.29.2012Former “Bachelorette” winner Ed Swiderski is one half of the newly formed business tech solution company Kambio.
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Ready or Not, Web Video Gets an Upfront
Erika Schnitzer 02.24.2012Colin Kinsella, CEO of Digitas North America, believes the Web can learn a thing or two from the TV ad-buying process.
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Many Brands Flunk Mobile Test
Jack Marshall 02.23.2012A Digiday examination of the websites of the 50 top global brands found many haven’t bothered to tailor content to visitors from phones and tablets.
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The Social-Media Testimonial Era
Brian Morrissey 02.15.2012Social ads might not work, but what about promoting nice things people say in social media? Different story.
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Worth Reading: Will Facebook Dominate Brand Advertising?
Brian Morrissey 02.06.2012Matt Straz, founder of Namely, says that Facebook has the opportunity to be the dominant engine of digital brand advertising.
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Meet the Enemies of Digital Media Innovation
Brian Morrissey 02.06.2012There is all manner of blame to go around for why there’s not more innovation in digital media. Here are some likely suspects.
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Is Yahoo Serious About Right Media?
Brian Morrissey 02.03.2012Yahoo’s got a new deal with AOL to use the Right Media Exchange. New Yahoo ad-trading boss Brian Silver thinks critics have it wrong about Right Media.
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VivaKi’s Hecht: Many Intermediaries Won’t Last
Brian Morrissey 02.01.2012VivaKi Nerve Center head Curt Hecht believe technology is linking together buyers and sellers closer than ever. That’s bad news if you’re a go-between.
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Media Must Gird for Automation Fallout
Peter Horan 02.01.2012Automation is about to roll over the media industry like a tsunami, leaving plenty of destruction in its wake according to Peter Horan.
