Search Results for: MySpace

  • Cherry-Picking

    Video DSPs Take Hold

    01.25.2012

    TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?


  • Ray William Johnson

    Meet the HBO of The Internet

    01.03.2012

    The Culver City, Calif.-based Maker Studios is quietly looking to define Web entertainment, yet its aspirations are high. The company only wants to be the HBO of the Internet.


  • Meet the Divisive Figure Behind Yahoo’s New Ad Push

    11.30.2011

    Jim Heckman, a serial Web entrepreneur, has taken a central role in shaping the sales partnership of Yahoo, Microsoft and AOL. According to digital media insiders, some believe he’s the perfect person for such a role. Others seriously doubt his bona fides.


  • shuffle

    Reading List: AOL’s Management Shuffle

    11.18.2011

    One-time Yahoo exec Brad Garlinghouse is leaving his role as president of applications and commerce at AOL. Plus: Amazon’s stealth Kindle marketing, and AP staffers get in trouble for tweeting breaking news. This and more on today’s Reading List.


  • Vuguru Pushes Millionaire Tact

    11.14.2011

    The Michael Eisner-backed Vuguru is pitching its latest Web series “Millionaire Tour,” an intense action drama starring Dominic Monaghan of “Lost” fame. The new show is an example of the company and the industry’s evolution from the “Prom Queen” days.


  • Anything-But-Google Group Seeks Allies

    11.07.2011

    To date, no publishers have signed on to participate in AOL, MSN and Yahoo’s gestating sales partnership. But reps from Yahoo and 5:1 are headed to New York this week to attempt to sign on more premium publishers.