Search Results for: NBA
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Bleacher Report Gradually Going Pro
Mike Shields 01.26.2012Bleacher Report is bringing on more lead writers as the fast-growing site looks to bolster its professional credentials.

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Worth Reading: The Social Intent Era
Brian Morrissey 01.18.2012KirshenbaumBond Senecal + Partners’ Taylor Davidson says that mining social intent data is in incredibly valuable and will become common practice eventually.

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Why Bleacher Report Bets on Video
Mike Shields 12.06.2011Bleacher Report, a sports blogging platform launched in 2008, has quickly gained a huge audience by nurturing a network of unpaid contributors. That will change as it moves into video, per CEO Brian Grey.

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Can CBSSports.com Compete?
Mike Shields 12.04.2011CBS’ sports site is amassing a slew of top reporters for all sports as it looks to build a more consistent audience and compete with ESPN and Yahoo Sports.

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Twitter Politics
Saya Weissman 11.29.2011A high schooler in Kansas upset the governor by expressing her opinion on Twitter. Plus: a special celeb social network, and Obama on Google Plus. This and more in The Feed.

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Live Tweeting Other People’s Business
Saya Weissman 11.10.2011Andy Boyle decided to live tweet an argument between a couple that he witnessed; what happened to respecting people’s privacy? Plus: Facebook takes down pro-rape pages, and Google Plus has brand pages. This and more in The Feed.

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Reading List: Entering the Year of Tumblr
Digiday Editors 11.04.2011Tumblr has been fast-growing, and more and more brands and marketers are paying attention to it; will 2012 be “The Year of Tumblr”? Plus: YouTube’s new channels aren’t so Hollywood, and AOL slows its rate of decline. This and more on today’s Reading List.

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Yahoo’s Interclick Play Is a Head-Scratcher
Mike Shields 11.02.2011Yahoo announced on Tuesday that it had acquired the ad network Interclick for $275 million. The company says it’s for data-targeting tech and a salesforce upgrade. But it’s hard to understand why this deal makes sense on any level.

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White Sox Spur Web Video
Mike Shields 10.31.2011Season, a new venture formerly owned by the Chicago White Sox, has begun selling advertisers ad inventory alongside sports highlights on over 250 media websites. As part of a partnership with the U.K.-based Perform, Season is able to offer brands access to over 70 million users as well as content from the majority of top sports leagues.

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Digital Creative Has Been Neutered. Highlights From DPS
Saya Weissman 10.26.2011Display is not highly shareable according to Jonah Bloom and Todd Sawicki says brands need to embrace the world their customers are in. Check out these notable quotes from the DPS.






