Search Results for: NBA
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Yahoo’s Interclick Play Is a Head-Scratcher
Mike Shields 11.02.2011Yahoo announced on Tuesday that it had acquired the ad network Interclick for $275 million. The company says it’s for data-targeting tech and a salesforce upgrade. But it’s hard to understand why this deal makes sense on any level.
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White Sox Spur Web Video
Mike Shields 10.31.2011Season, a new venture formerly owned by the Chicago White Sox, has begun selling advertisers ad inventory alongside sports highlights on over 250 media websites. As part of a partnership with the U.K.-based Perform, Season is able to offer brands access to over 70 million users as well as content from the majority of top sports leagues.
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Digital Creative Has Been Neutered. Highlights From DPS
Saya Weissman 10.26.2011Display is not highly shareable according to Jonah Bloom and Todd Sawicki says brands need to embrace the world their customers are in. Check out these notable quotes from the DPS.
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The Social Reciprocity Problem
Saya Weissman 09.12.2011Social media was founded on the notion of friendships. The problem is we now have far too many friendships than is humanly possible.
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The Video Pricing Schism
Shattuck Groome 08.23.2011Online video will continue to be the story of the haves and the have-nots. The haves, aka premium content providers, will continue to enjoy high pricing. The rest of the market won’t.
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Why App Stores Suck For Marketers
Darren Herman 08.22.2011Marketers shouldn’t celebrate the advent of app stores. Their closed nature makes tracking success difficult and moves the Web in the wrong direction toward closed ecosystems.
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Audience-Buying’s Commodity Trap
Mike Shields 07.06.2011Turner’s digital ad sales chief Walker Jacobs talks about Turner’s decision to cut off ad networks and the dangers of exchange buying for publishers.
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Reading List: Google Tries Social — Again
Brian Morrissey 06.29.2011Google+ is the latest in a long line of “Facebook killers.” Maybe by copying Facebook’s look and feel Google will succeed this time around, or Google+ will join the ranks of Orkut, Wave, Latitude, Buzz and other Google social fumbles. Plus: MySpace fire sale, Zynga’s blockbuster IPO, and WSJ gets award for privacy series.
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Worth Reading: The Need for an Indie Ad Server
Brian Morrissey 06.17.2011Kirshenbaum Bond Senecal + Partners chief digital officer Darren Herman makes the case for a modern, unbiased ad serving technology.
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Real Texans, Real America
Corey Kronengold 06.17.2011Digiday’s Corey Kronengold, neither Texan nor a truck owner, takes a look at Ram Trucks “trustamonials” and comes away impressed.
