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599 Results for ‘NBA’

Business of TV

Cómo podría afectar a los anunciantes la pugna por los derechos de retransmisión de la NBA

May 16, 2024
Member Exclusive

Media Buying Briefing: The upfront has started to move, as sports leads the way again

June 8, 2026
Member Exclusive

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

March 11, 2026
Member Exclusive

Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move

June 9, 2025
The Creator Economy

Mientras el draft pone a la WNBA en el centro de atención, la NBA acelera la transición de los basquetbolístas a creadores

April 19, 2024
Member Exclusive

Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts

July 31, 2024
The Sports Marketing Playbook

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis

May 1, 2025
Member Exclusive

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

May 19, 2025
Brands in Culture

Manchester United’s back-of-shirt sponsor points to future of sports jersey placements

August 19, 2024
The Sports Marketing Playbook

Sports media’s rising tide lifts niche ad tech firms

September 23, 2025
Navigating Economic Instability

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

April 18, 2025
Member Exclusive

Future of TV Briefing: The 2025 upfront preview

May 14, 2025
Brands in Culture

From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game

September 24, 2024

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