Search Results for: Nielsen
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Video DSPs Take Hold
Mike Shields 01.25.2012TubeMogul is attracting top brands by providing advertisers full transparency and control when buying video ads across the Web. Should that worry publishers selling video ads via exchanges?
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CES Diary: Device Overload Ahoy!
Mike Shields 01.10.2012There are so many devices to distribute content on now that it’s almost too much of a good thing. Plus: Microsoft rolls out the choir, Intel tries again with ultrabooks, and your phone as remote control.
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Good Luck With Three-Screen Metrics
Mike Shields 01.06.2012It feels like digital buyers and sellers are constantly complaining about the lack of reliable three-screen measurements. And it feels like the industry’s top research companies have been promising to address this issue forever.
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Is Web Video a Disappointment?
Mike Shields 01.04.2012While the online video ad market has enjoyed robust growth, there is a sense among analysts and buyers that the medium hasn’t lived up to expectations. Here’s how to fix that.
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Infographic: Why People Friend and Unfriend
Saya Weissman 12.21.2011New research from NM Incite, a Nielsen McKinsey company demonstrate that there are many factors that people consider when deciding to add a friend or defriend someone.
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Siri Will Kill TV?
Brian Morrissey 12.16.2011In today’s Reading List, Wetpaint’s CEO Ben Elowitz says Siri will kill TV. Plus: Comedian Louis C.K. makes bank online, and Facebook’s finances and the numbers are lower than expected.
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Microsoft Presses Forward on TV Ads
Mike Shields 12.12.2011Three years after Microsoft acquired Navic Networks, the company has honed its strategy in the addressable TV ad world, and appears to be making steady progress.
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Web Video Audiences Remain a Mystery
Mike Shields 12.09.2011The success of high-profile Web series remains an uncertainty, because Hulu, ComScore and Nielsen seem either unwilling or unable to track shows like “The Confession.” And that’s bad for the medium.
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Tremor Pacts with Nielsen For GRP Data
Mike Shields 12.07.2011Tremor Video and Nielsen enter a partnership that will make campaign level audience ratings and GRPs available to advertisers using Tremor’s new VideoHub product.
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Content is King
Anne Sherber 11.14.2011Don’t mistake content-provider Studio One for a content farm. The company distributes high-quality, curated content over a network of 2,500 websites, including AOL and network affiliates.
