Search Results for: Poken
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Shira Lazar: Stream Queen
Mike Shields 01.22.2012Shira Lazar is one of the most ubiquitous talents in the Web video world. Can she build a breakout hit?
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Disney Eyes Baby Market
Mike Shields 01.18.2012Disney has rolled out a new social media/shopping hybrid, Disney Baby, as it looks to go after the young mom demographic through a host of launches and acquisitions.
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Ad World Stuck in the Middle on SOPA
Brian Morrissey 01.16.2012SOPA united the techies in opposition. The ad world has stayed silent, caught in the middle like usual between the tech and media industries
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Social TV Apps Woo Brands
Jack Marshall 01.13.2012As the audiences of second-screen and social TV services begin to grow, so too do the opportunities they present brands and agencies.
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2012 Industry Predictions: The Death of Audience Buying?
Carla Rover 12.20.2011Digiday asked some of ad tech’s most independent thinkers about what worked in 2011, what they see on the horizon and they hope will go away.
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Digital Ad Buying Has a People Problem
Brian Morrissey 11.29.2011The simple task of executing a $500,000 ad buy costs over $40,000 in admin costs, executing such basic tasks as getting the ads running and reporting where they ran and how they performed. Automation is promised to solve this problem, likely leaving a much different agency landscape.
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Infographic: What Parents Are Talking to Their Teens About When it Comes to the Internet
Saya Weissman 11.16.2011In the Internet Age with daily headlines of sexting scandals and cyberbullying it’s no wonder that parents are discussing online behavior with their teens as this data from the Pew Research Center shows.
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Google’s TV Dreams Meet Reality
Brian Morrissey 11.11.2011Google is keeping alive its hope that it can revolutionize the TV industry. In fact, it feels like that dramatic change is inevitable. And yet, it faces the reality of an industry that’s quite content with its current model and not in any hurry to change it because Google wants that.
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Review: Discovering The Doofus Disaster
Corey Kronengold 10.21.2011HarryBalls.com (yes, you read that right) brings its tongue-in-cheek stylings to a new Web series, “The Doofuses,” created with Xtranormal’s animation platform. Unfortunately, what worked well for animating the exploits of Tiger Woods doesn’t necessarily work for spoofing the venture capital process.
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The GRP is Winning
Mike Shields 10.13.2011The digital industry has long resisted traditional media metrics. But with many big brands still on the sidelines, that attitude appears to be changing.
