Search Results for: Poken

  • Digital Ad Buying Has a People Problem

    11.29.2011

    The simple task of executing a $500,000 ad buy costs over $40,000 in admin costs, executing such basic tasks as getting the ads running and reporting where they ran and how they performed. Automation is promised to solve this problem, likely leaving a much different agency landscape.


  • Google’s TV Dreams Meet Reality

    11.11.2011

    Google is keeping alive its hope that it can revolutionize the TV industry. In fact, it feels like that dramatic change is inevitable.  And yet, it faces the reality of an industry that’s quite content with its current model and not in any hurry to change it because Google wants that.


  • Review: Discovering The Doofus Disaster

    10.21.2011

    HarryBalls.com (yes, you read that right) brings its tongue-in-cheek stylings to a new Web series, “The Doofuses,” created with Xtranormal’s animation platform. Unfortunately, what worked well for animating the exploits of Tiger Woods doesn’t necessarily work for spoofing the venture capital process.


  • The GRP is Winning

    10.13.2011

    The digital industry has long resisted traditional media metrics. But with many big brands still on the sidelines, that attitude appears to be changing.


  • The Battle for Your Web ID

    09.23.2011

    Facebook has upped the ante in the social media race with the launch of its Timeline product and slew of new media partnerships aimed a cementing its relationship with users. But other platforms are sure to respond.


  • Confessions of an Ad Tech Man

    08.29.2011

    Some of advertising’s biggest names have said openly that last-click analysis is an ineffectual metric. According to Jonah Goodhart, one of the original investors in Right Media, the click-driven engineering of the display ecosystem in the 90′s was a grand, expensive gaffe.


  • Two Wild, Crazy Guys

    08.22.2011

    College Humor’s Jake and Amir are juvenile, sometimes profane and two of Web video’s biggest breakout hits. Will they remain satisfied with the third screen or make the leap to TV?


  • Why Trading Desks are Conflicted

    08.03.2011

    Triggit’s Zach Coelius has made few friends at agency holding companies by talking about their conflict of interest in owning trading desks. Here’s his case for an open discussion of the issue.


  • The Ad Exchange Quality Issue

    08.02.2011

    The shift to programmatic buying is all the rage. But ad exchanges, a key cog in the system, are stuffed with ads of questionable quality, many of which are never seen by consumers at all.