Search Results for: PubMatic
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Meet the Top SSPs
Jack Marshall 01.04.2012Forrester says AppNexus and AdMeld currently offer the best supply-side platform software on the market. Yahoo’s Right Media? Don’t ask.
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Publishers, Not Advertisers, Should Fear SOPA
Jack Marshall 11.18.2011The Internet industry is abuzz with concern about the potential impact of the Stop Online Piracy Act currently being evaluated by congress, but publishers have much more to worry about than ad providers and marketers.
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Short Takes: Conde Nast Launches Private Exchange
Carla Rover 11.16.2011Conde Nast is the latest publisher to open a private exchange, betting the controls it offers are a better option than using ad networks. .
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RTB’s Image Problem
Carla Rover 11.03.2011Real-time bidding is a boon for advertisers, but some publishers are wary of wading in too deeply out of fear of losing control, lower ad prices and an overall commoditization of inventory.
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Have SSPs Lived up to the Hype?
Mike Shields 10.25.2011Supply-side platforms were hailed — or they described themselves — as a publisher’s best friend. Some are questioning whether they’ve delivered on the many promises they made.
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MySpace Ahead of Its Time? Highlights from DPS
Saya Weissman 10.25.2011Data is more and more important to publishers, and GRP is a lazy metric, according to speakers at Digiday’s Digital Publishing Summit. Check out these notable quotes from the DPS.
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Why Kirk McDonald Went to PubMatic
Brian Morrissey 10.03.2011The former president of digital at Time Inc is moving to PubMatic as its new president. He spoke to Digiday about choosing PubMatic, the frustrations publishers have and the need for an alternative to Google.
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How the Big 3 Plan to Gang Up on Google
Mike Shields 09.15.2011MSN, Yahoo and AOL are looking to establish a second viable exchange alternative to Google. And they are looking to get more publishers to join them.
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Google-Admeld Probe Widens
Mike Shields 09.09.2011The Department of Justice is digging deeper into Google’s acquisition of Admeld, possibly slowing down the deal’s progress.
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Is Ad Tech Ripe for a Shakeout?
Carla Rover 08.16.2011Just about everyone agrees there are too many companies in the advertising technology market. The question is whether the current sour economic climate will force rapid consolidation.
