Search Results for: PubMatic
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Admeld Publishers Play Wait and See
Mike Shields 06.21.2011Publishers are still digesting Google’s pending acquisition of Admeld. Most are eyeing the deal cautiously, fearing Google’s growing dominance in display.
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Explainer: Supply-Side Platform
Carla Rover 06.16.2011In a sea of ad-tech acronyms, the SSP has rose to prominence lately thanks to the $400 million deal for Google to acquire Admeld. Here’s what you need to know about the SSP.
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Response: Dave Morgan’s Wrong on Math Men
Joe Zawadzki 06.01.2011MediaMath’s Joe Zawadzki explains why simple doesn’t always trump complicated, at least when it comes to getting the right ad in front of the right person at the right time.
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PubMatic Acquires ReviNet
Carla Rover 05.17.2011Sell-side platform PubMatic bulks up its audience-buying capabilities with the acquisition of ReviNet.
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Explainer: Micro-Targeting
Carla Rover 04.26.2011The phrase “granular insights from micro-targeting” is one of the most overused phrases in the industry- but what does micro-targeting actually mean?
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The Feed
Saya Weissman 04.01.2011The day in digital culture: worst website names, another fake Twitter account, Facebook Depression Syndrome, and Ernest Hemingway: Yelper.
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Survey: Publishers Lag in Audience Targeting
Melinda Gipson 03.29.2011In a world where nearly all digital ad campaign RFPs include some element of audience targeting, many publishers who can’t comply with this demand are leaving money on the table.
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Survey: Publishers Lag in Audience Targeting
Melinda Gipson 03.28.2011In a world where nearly all digital ad campaign RFPs include some element of audience targeting, many publishers who can’t comply with this demand are leaving money on the table.
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Mixed Signals on Tracking
Carla Rover 03.08.2011Most consumers have no idea the data used to target ads isn’t personal information.
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OpenRTB Mobile Launches Standards Initiative
Carla Rover 02.24.2011A consortium of mobile advertising platforms announced today the launch of OpenRTB Mobile, a committee dedicated to increasing the adoption of real-time bidding (RTB) standards in mobile advertising. OpenRTB Mobile’s membership includes Sell-Side Platforms (SSPs) Nexage, PubMatic, and Smaato; Demand-Side Platforms (DSPs) DataXu, Fluent Mobile, and [x+1]; and ad network Jumptap.
