Search Results for: Razorfish
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Facebook Plans to Finally Run Mobile Ads
Jack Marshall 02.02.2012New rich-media ad formats will run across the social network’s mobile and desktop properties, according to an agency briefed on the offering.
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Forrester Ranks Agencies’ Mobile Capabilities
Jack Marshall 02.02.2012Research firm judges the mobile proficiency of nine top U.S. agencies.
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How Will Agencies Remain Relevant?
Brian Morrissey 01.30.2012Publicis Modem CEO Jean-Philippe Maheu says agencies need to fix problems in talent, pricing and innovation to move forward.
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Consolidation Won’t Solve Ad-Tech Complexity
Carla Rover 01.25.2012Operative CEO Mike Leo doesn’t think the rallying cry to get rid of ad-tech clutter should focus on consolidation as a solution. Instead, there’s a need for truly neutral platforms.
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Social TV Apps Woo Brands
Jack Marshall 01.13.2012As the audiences of second-screen and social TV services begin to grow, so too do the opportunities they present brands and agencies.
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CES Through the Eyes of Agency Execs
Brian Morrissey 01.12.2012The Consumer Electronics Show is Mecca for gadget geeks. It’s also increasingly a must-attend for a cross-section of agency executives. Here’s what 10 found.
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CES: Media and Agency Execs Weigh In
Brian Morrissey 01.10.2012With CES in full swing, Digiday has reports on the future of digital media from Razorfish’s Clark Kokich, Tremor’s Randy Kilgore, iCrossing’s Roger Wood and Organic’s Todd Drake.
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Mobile’s Quality + Scale Challenge
Jack Marshall 01.10.2012Medialets is morphing from a mobile rich media provider into a private exchange in the hopes of letting advertisers run campaigns with quality publishers at a breadth that makes them worthwhile.
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How Apple Can Save iAd
Jack Marshall 01.06.2012Apple essentially created the mobile ad market when it launched the iPhone, but its own efforts to capitalize on it have proved unsuccessful to date. What can Apple do to help turn iAd around?
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Madison Avenue Sizes Up Yahoo’s New CEO
Mike Shields 01.04.2012The online ad community doesn’t know new Yahoo CEO Scott Thompson. That’s okay — as long as he retains, and attracts more top media and ad talent. And makes a decision on Yahoo’s future.
