Search Results for: Resonate
-
Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
-
Digital’s Worrying Data Addiction
Bryan Gernert 01.20.2012Data is a good thing, but a dependence on it isn’t. Resonate’s Bryan Gernert argues the industry has to curb its data habit.
-
Worth Reading: Beware of the Data Third Rail
Brian Morrissey 01.17.2012360i’s David Berkowitz says that Google and Facebook have crossed the line in using users’ data.
-
Do you track your brand in social media?
Acxiom Branded Content 11.08.2011It sounds basic in the post-Facebook world to track what people say about your bran in social media, but let’s take it one step farther. Does your brand use social media to find out what your customers might want from your brand?
-
Why BBH Bets on Creating Its Own Brands
Anne Sherber 11.08.2011Agencies are forever trying to get out of the timesheet business. BBH was early to the new-product division vogue and is banking it can spin off successful startups out of agency-incubated ideas.
-
Can Facebook Improve TV Ads?
Mike Shields 10.28.2011Draftfcb is using Facebook app Likester to cull data on pop culture trends, the distinctive traits of specific TV audiences, and data on its own brands — based on Facebook likes. It’s using that information to tweak creative messaging on the fly.
-
Data is Overrated
Bryan Gernert 10.24.2011The digital media industry has a data fetish. But data without insight isn’t worth much, according to Resonate Networks CEO Bryan Gernert.
-
Review: Discovering The Doofus Disaster
Corey Kronengold 10.21.2011HarryBalls.com (yes, you read that right) brings its tongue-in-cheek stylings to a new Web series, “The Doofuses,” created with Xtranormal’s animation platform. Unfortunately, what worked well for animating the exploits of Tiger Woods doesn’t necessarily work for spoofing the venture capital process.
-
Does the Web Need a Community Newspaper?
Anne Sherber 10.03.2011Nicholas White wants The Daily Dot to publish news about the Internet that even people without engineering degrees will want to read.
-
Consumers Respond to Digital Telecom Ads
Anne Sherber 09.14.2011Now the second largest vertical in spending and engagement, the telecom vertical is ringing consumers’ bells.
