Search Results for: Resonate
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Social’s Hidden Power: Search Ranking
Giselle Abramovich 04.12.2012SEO is changing with the onset of social media, since the search engines now factor social connections into their algorithms. Brands ignore this at their peril.
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Feedback Loop: Publisher Timelines, Ad Tech’s Problem & Social ROI
Deanna Brown 04.06.2012Federated Media’s Deanna Brown weighs in on her picks from Digiday’s coverage of the digital media industry this week.
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Like It Or Not, Media Companies Are Tech Businesses
Josh Sternberg 03.05.2012Federated Media CEO, Deanna Brown, speaks with Digiday about how both context and content fuel publishers.
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To Tweet or Not to Tweet? Look to Data
Brian Morrissey 02.09.2012Social media is giving off so much data that it can be used to tell publishers and brands what and when to tweet.
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Why Publishers Are Betting on Sponsored Posts
Josh Sternberg 02.07.2012Digital media upstarts like The Huffington Post and Gawker are putting advertiser content next to editorial. Here’s why.
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Digital’s Worrying Data Addiction
Bryan Gernert 01.20.2012Data is a good thing, but a dependence on it isn’t. Resonate’s Bryan Gernert argues the industry has to curb its data habit.
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Worth Reading: Beware of the Data Third Rail
Brian Morrissey 01.17.2012360i’s David Berkowitz says that Google and Facebook have crossed the line in using users’ data.
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Do you track your brand in social media?
Acxiom Branded Content 11.08.2011It sounds basic in the post-Facebook world to track what people say about your bran in social media, but let’s take it one step farther. Does your brand use social media to find out what your customers might want from your brand?
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Why BBH Bets on Creating Its Own Brands
Anne Sherber 11.08.2011Agencies are forever trying to get out of the timesheet business. BBH was early to the new-product division vogue and is banking it can spin off successful startups out of agency-incubated ideas.
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Can Facebook Improve TV Ads?
Mike Shields 10.28.2011Draftfcb is using Facebook app Likester to cull data on pop culture trends, the distinctive traits of specific TV audiences, and data on its own brands — based on Facebook likes. It’s using that information to tweak creative messaging on the fly.
