Search Results for: SMS

  • Review: In Love with Good People In Love

    11.18.2011

    “Good People in Love,” the latest Web series from “Anyone But Me” creator Tina Cesa Ward, focuses on life, love and sibling rivalry as New York prepares to pass the Marriage Equality Act. Digiday’s Corey Kronengold has found a new favorite Web series.


  • Google’s TV Dreams Meet Reality

    11.11.2011

    Google is keeping alive its hope that it can revolutionize the TV industry. In fact, it feels like that dramatic change is inevitable.  And yet, it faces the reality of an industry that’s quite content with its current model and not in any hurry to change it because Google wants that.


  • The Privatization of Web Privacy Policing

    11.08.2011

    Protecting consumer privacy, particularly with regulators exerting pressure, is something all in online advertising pay lip service to, but some ad buyers and networks complain the industry-endorsed system that relies on for-profit companies isn’t fair.


  • The QR Code Racket

    10.28.2011

    QR codes have impressed marketers, as demonstrated by their increasing use across a range of media, but consumers just don’t seem as impressed by the technology. It might be time to give up on them ever becoming a big thing.


  • Rocket Fuel’s Frankel: Don’t Count Out Ad Nets

    10.04.2011

    Industry veteran Richard Frankel believes that ad networks aren’t dying, but are undergoing necessary change. Unlike many, he doesn’t think the ad tech landscape is too crowded, particularly since the reality is it’s still cheap to start a company.


  • Cracking Web Video’s Accountability Problem

    09.08.2011

    Web video ad network/tech firm TidalTV is taking a page out of traditional marketing by partnering with SymphonyIRI to provide advertisers with data on how effective their campaigns are at actually moving products out of stores.


  • Rethinking Consumer Privacy

    09.07.2011

    According to Daniel Jaye, president of Korrelate, the P3P header can be a tool for marketers seeking to satisfy both advertisers and vocal consumer-privacy advocates.